Digital Transformation Archives - BAYPM - OutSystems & Low-Code & Custom Software Development

7 Benefits of Mobile App For Your Business

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Mobile apps are becoming increasingly popular among businesses and service providers. From e-commerce stores and payment banks to food delivery and healthcare, there is almost no industry where mobile applications have not proved their marketing value or established themselves fundamental for effective communication with target customers.
 

1. Availability: Be There For Your Customers Every Time

Nowadays, customer service is no longer just about face-to-face interaction. Especially with the rapid development of technology, there are now more than 2.6 billion users who own smartphones. We can call mobile apps a game-changer for industries. Do you know why?

Mobile apps are not likely to have mood swings and poor performance, unlike manpower customer service. With robust mobile software, you will provide users with the best way to choose. Users can decide whether they want to select your services.

Many businesses see mobile apps as a means of improving customer service. You are always ready for your customers. If a user finds out about your products or services in the middle of the night and wants to get information instantly, all they have to do is turn on their phone and download your mobile app.

Moreover, users do not have to wait for business hours to be able to even buy your product if they want to. Customer satisfaction should be one of your priorities, and therefore mobile apps are the answer to increasing customer satisfaction.

2. Marketing: Develop A Direct Marketing Channel

Of all the advantages of having a mobile app, one of the biggest is that it has all the information you want to give customers; booking forms, search features, user accounts, news feeds, it provides multiple functions such as. 

You can also get closer to direct communication with push notifications. In this way, it is possible to remind your customers how sensible it is to choose your services and products. Now users have all the information at their fingertips.

3. Priority: Give Value To Your Customers

Business is about responding. If you want to improve the interaction of users with your organization, you must give them a certain level of value. When you start doing that, they do not think about going anywhere else. The question now is how you can value your users. You can plan a loyalty program to enable them to participate in your services and products. Some organizations use their mobile apps to offer rewards to subscribers. This motivates users to buy their services or products. If you already have such a program, it is possible to integrate it into the mobile application.

4. Visibility: Build Your Brand and Recognition 

The mobile app can contribute to brand awareness. It would be better if we split this section into two different sections and the combination of both makes your mobile app a real winner. 

Sign: a mobile app is similar to an empty billboard sign. Whether you want to give it a stylish look or not, you can make it shocking, informative, or functional. But what you can not ignore is improving it with many features that your customers will love. Moreover, it must be brand-based and painstakingly designed.

Recognition: the more you focus on customer engagement, the sooner they are convinced to buy your services or products. ”Effective frequency” is very important in the advertising industry. Wait, you do not know what happened? In the simplest terms, enough frequency is to see or hear your brand about 20 times. This will give you real recognition.

5. Interaction: Enhance Your Customer Engagement 

Regardless of what you sell, users need a method to reach you. With a Help Desk feature, your app can change how you interact with your customers. 

For example, OpenTable built its overall business model around the same principle. Instead of looking for a cafe or restaurant for a table, it is possible to book with fewer than five clicks on its platform.

You must have noticed that most customers prefer to contact you by phone or text. This is because everyone is busy nowadays and with a mobile app you can give them a chance to do it.

6. Uniqueness: Offer Something Out-of-the-Box 

Technology has fascinated almost every part of our lives, and almost everyone has used mobile apps. However, despite the awareness, their development is still rare. Specifically, at the small business level.

Therefore, creating an app and presenting it to your customers can make your organization stand out. Make sure you build it correctly by following different application development strategies. Your competitors and users will certainly be surprised by your initiative and foresight.

7. Loyalty: Be True to Your Customers

Customer loyalty is the most important motivation to consider building your versatile application. With all the noise from Facebook promotions, roadside banners, announcements, flashing signs, daily paper ads, flyers, websites, site flags, coupons, and email marketing, you gradually lose your influence on customers. It is a great opportunity to come back by building a real and authentic relationship with your customers.

Also, try to make them a loyal fan of your product as well as your services. However, it can be a method of staying closer to your customers and constantly being just a “fingertip.”

To sum up; Why is it worth investing in mobile app development? In today’s competitive environment, people are using mobile devices to keep up with their favorite brands. They see it as a brand that allows potential customers to get all the information quickly. Whatever industry you’re dealing with, the advantages of having mobile apps for businesses are numerous, and investing in it is the best business deal. 

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Start creating brand awareness through mobile app development and better distribute your reach. Your investment in mobile apps will benefit you for a long time. Working with BAYPM to develop mobile business applications will also ensure application security, timely updates, and effective application management.

Gartner: Low-Code Use Will Skyrocket In 2021

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Covid has negatively affected our lives in many ways, psychological, social, and economic. However, there have been some issues that have led to a breakthrough in the direction of digitalization. For instance; the use of low-code software received a strong boost from the COVID pandemic. It helps companies accelerate digital transformation and change the way they interact with their customers. According to Gartner’s research, because of that, the use of the platform has skyrocketed.

And after the pandemic?

To understand the answer, we first need to understand why companies are turning to low-code during the pandemic. The ITProPortal article, explains how the pandemic revived the use of low-code development tools among software developers: ‘’Increasing pandemic spread has provoked the permanent changes to how the world works in which organizations have decided that they have no other choice but to rework their established practices and client services.

According to the article, low-code software solves those problems. It implies that low-code makes developers more efficient by reusing components. It yields, ’’In short, low code enables IT teams to use their time and skills more intelligently and efficiently, accelerating the delivery of new user experiences.”

Additionally, business experts and citizen developers can use low-code/no-code platforms to write apps themselves, letting IT focus on more complex applications and on improving infrastructure.

All this means that the use of low-code platforms will continue its stunning growth even after COVID. That’s why the RTInsights article, “Low Code Use Peaked During COVID, But Will it Stick?”

Even though this pandemic comes to an end, potential disruption of operations is always a possibility. Many companies realized that they were not ready to handle even small obstacles like this.

In terms of digital transformation, the article notes that it is as important as ever. Businesses still need to get applications built fast. They need to increase the IT staff productivity.

As a result, “as long as companies develop a governance system, leveraging the power of low-code solutions can provide the fastest amount of value and provide an integrated experience without the months-long coding sprint of past years. As businesses prepare for the future, these solutions have a big chance.”

In fact, the benefit of COVID here for new technologies is that it creates the need for a rapid digitization process. Companies and administrations have sought a way to go to digital as quickly as possible to avoid being harmed by the epidemic, and they have been able to provide this speed with low code solutions. According to articles, low-code software will continue to be used after COVID to avoid the risk of company downsizing again and for rapid digitization.

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In light of the research results, as BAYPM, we would love to help you with your Digital Transformation journey, give us a shout and we’ll be sure to assist you as best as we can. Currently, we are working on a project to digitize manual processes within different locations. The client opted for an incremental implementation approach based on geographical locations and the needs of their different factories.

Preparing for Digital Transformation: Implementing and Changing Processes to Suit the Digital World

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In middle to large organisations, we know that it takes time to change and implement new processes, especially when you are so used to the current systems in place. The manufacturing industry was first revolutionised with the introduction of the assembly line by Henry Ford, reducing production time and increasing efficiency. Gearing for the implementation of Industry 4.0, current insights have shown various trends potentially impacting the manufacturing industry – especially with the emerging internet of things (IoT) and big data in the last decade, data collection processes and analysis can be done quicker to provide actionable insights for manufacturers to act on. Not only that, advanced robotics and machine learning provides opportunities to increase efficiency whilst lowering operating expenses.

Knowing that changes are coming our way, the question really is: what can companies do to prepare for Digital Transformation?

  1. Assess your digital capability and potential to support further initiatives

Research done by the people from MIT Sloan School of Management suggests that companies should assess their digital advantage position by first identifying their digital maturity on the basis of digital intensity and transformation management intensity. What this really means is that companies need to be honest and ask themselves “Do I have the resources to support new digital initiatives? Will the management allow me to use more resources? Are they willing to take on these initiatives?”

  1. Learn from others – be aware of the competition and industry trends

If your company is a little more risk averse, you will still need to be on the lookout for what your peers or competitors are doing. This will mitigate risks of losing out to the competition too late, and ensure that you are able to plan things ahead. Not only that, by being aware of trends and what the competition is doing, you will also be able to learn from them – both the good and the bad!

  1. Decide on implementation approach

Another big consideration to make is – do you introduce new systems gradually across all locations (assuming you’re in multiple locations) or departments? Or is your implementation on a larger scale? Here are also some other considerations to think of:

  1. Do you build new applications and technologies?
  2. Can you use your existing infrastructure and legacy systems to create new applications?
  3. Will the new application work with your existing system?
  4. Do we need new applications, or can you just upgrade the existing system?

The tips above are general guidelines based on BAYPM’s experience and observations with current and former clients. We would love to help you with your Digital Transformation journey, give us a shout and we’ll be sure to assist you as best as we can. Currently, we are working on a project to digitise manual processes within different locations. The client opted for an incremental implementation approach based on geographical locations, and the needs of their different factories.